Mediahuis — Annual review — 2022 > Annual review Audiovisual

All-in-one audio agency

Audiohuis, born out of Mediahuis NRC, is an all-in-one agency offering the Dutch market a full service – creation, production and marketing – in the field of live and on-demand audio. It takes care of every step of the process for brands: from scripting and hosting, to recording and editing, to distribution and promotion. With the commercial Dutch FM station Sublime and the digital/DAB+ station Nostalgie, Audiohuis also owns two live radio brands. Thanks to the fast-growing position of audio in the Dutch media landscape, Audiohuis has evolved into a separate entity within the Mediahuis group. As a commercial service, Audiohuis will work closely with Mediahuis’ entities in the Netherlands for radio and podcast advertising.

Nostalgia remains a fixture in the radio landscape

In February 2022, the Flemish government awarded one of the three available FM radio licences to Nostalgie. The music station thus retains its recognition as a national radio station and will continue to broadcast on the FM frequency.
The feelgood music station emerged as the main challenger in the Flemish radio landscape over the past year. May saw the launch of Nostalgie+, a fully digital DAB+ radio station. Music lovers are spoilt for choice around the clock with the best tracks from the 1960s, 70s and 80s. As a fully digital station, Nostalgie+ is strengthening its listener base among older music fans.
On 1 August, Nostalgie was launched in the Netherlands, on additional frequency space for DAB+ obtained by Audiohuis. This made it Mediahuis’ second radio station in the Netherlands, alongside Sublime. The station can also be listened to via nostalgie.nl, various radio platforms and the Nostalgie app. Nostalgie’s appeal to an ever-widening audience with its fresh and creative music is evidenced by the listening figures. True classics appeal to all ages and create connections between generations.
Nostalgie reaches approximately 363,000 listeners in Flanders each day, giving it a 6.2% market share. In French-speaking Belgium, it has 530,000 listeners daily, or a market share of 16%, making it the undisputed number 1 station.