News brands Mediahuis Luxembourg
Luxemburger Wort
Luxembourg Times
Contacto
Virgule.lu
Daily reach
310,700 people
1 in 2 residents
in Luxembourg
Number of subscribers
45,035
90% print
10% digital
Omzet
53.1 million euros
New design for Luxemburger Wort
Since 3 October, the Luxemburger Wort has had a new layout. The redesign responds to changing reading habits and aims to give the best possible presentation to the journalism it publishes. Luxemburger Wort’s mobile-first strategy is not affected by the changes, as all stories are planned and published online first, before they appear in print.
The front page focuses on the main issue of the day, with a large image and a longer headline. Pages 2 and 3 are another feature of the redesign: the main story is displayed in the centre of the double page, with the outer columns reserved for news items or other content. The design also makes it easier to use double-page spreads for larger thematic articles, reports and interviews.
National and international political news, alongside local news, are the core of the Luxemburger Wort brand. In the new-look paper, local news directly follows political coverage. For many readers, sport is the first section they reach for. This too has been taken into account: sport has been moved to the back of the paper, making it much easier to find.
To promote readability and allow images to stand out more, there is more white space between columns and within topic blocks. More space has been given for photos and graphics, including in reports and interviews, to make the newspaper more visually appealing.
In revamping the design, art director Eberhard Wolf and the newsroom could draw on the experience of colleagues in the Mediahuis group, in particular Gerben van ‘t Hek and Jan ‘t Hart of Noordhollands Dagblad.
March 2023 marks the 175th anniversary of the first issue of Luxemburger Wort, Luxembourg’s largest newspaper, so it is entering its jubilee year with a fresh new look. Since July 2022, the newspaper is printed in Paal-Beringen, Belgium
New French-language news site: Virgule.lu
Mediahuis Luxembourg has launched Virgule.lu, a new French-language news website for the region. The site replaces the French version of Wort.lu, launched 11 years ago, but has the same mission: to bring quality journalism to readers in Luxembourg and the border region
A new team of journalists offers readers a range of relevant local and international news. Virgule.lu reflects what today’s French-speaking community in Luxembourg stands for: a rich mix of cultures and nationalities living side by side.
“Virgule” means “comma”; literally, a pause in reading a text. For the newsroom, it represents breathing space, a chance to step away from the daily news flow, make time to thoroughly dissect an event, explain it in detail and seek new angles.
Mediahuis Luxembourg launches DMP
Digital strategies are increasingly data-driven. That’s why Mediahuis Luxembourg launched a Data Management Platform (DMP) in 2022. Its data strategy is the only one of its kind in the local market. By combining and centralising various first-party data such as logged-in reach within a single platform, Mediahuis Luxembourg can create cross-site audience segmentation. That allows advertisers to reach a more targeted audience and increase the efficiency of their campaigns. Mediahuis also guarantees transparent and respectful use of reader and advertiser data.
Editing and coordination Maud Dekker, Frank Jaspers, An Steylemans Final editing Sally Tipper
Photography Management Committee Lars van den Brink
Graphics Pepijn Barnard
Graphic design Nandan Lemmers, Yannick Mortier Art direction Anne-Marije Vendeville | www.mediahuis.com | 2023
