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Caroline Swanenberg Head of sustainability |
IMPACT: a programme by and for the whole of Mediahuis
Mediahuis aims to make a positive contribution to people and society. In line with this, we want we also want to be a leader in sustainability.
ll our group’s initiatives come together in the IMPACT sustainability programme, which is based on three pillars: “journalism that matters”, “unlocking all talent” and “green transition”. In the past year, we’ve continued to make great strides.
We believe in independent journalism, and “journalism that matters” is one of the pillars of our sustainability programme. In the past year, Mediahuis has provided support to several Ukrainian news media outlets to help them continue their independent reporting. We also organised the first edition of the Festival of Journalism, two days of inspiration and know-ledge sharing for and by Mediahuis journalists.
Within the “unlocking all talent” pillar, we launched several programmes in 2022 to attract a more diverse group of colleagues. Together, we’re working on the necessary follow-up steps to ensure that a wider group of people feel welcome and valued within Mediahuis.
Finally, our sustainability pillar, “green transition”, is about initiatives to meet our climate goals. Mediahuis has committed to setting science-based targets. We’d like to tell you how we translate these to our own business and the actions we’ve initiated as we grow towards being a climate-neutral organisation.
We need to make our initiatives tangible and visible
It’s wonderful that a wide group of colleagues are contributing to our IMPACT programme. One in particular deserves special mention: Marcella Breedeveld. Marcella, who has now moved to the economics editorial team of NRC, was the spearhead of the IMPACT programme in recent years and my predecessor as Head of Sustainability Mediahuis group. From this position, she was a great connector.
It is with pride that I take over the baton from her and look forward to taking the next steps. What are our immediate plans? In part, we are laying the groundwork once again. Inspired by new legislation, we will recalibrate and enrich our reporting and dashboards. As a follow-up step in our collaboration with the Science-Based Targets initiative, our goals will be tightened and, where necessary, further defined. This enhanced foundation provides a framework for the coming years: a definite roadmap with the challenge of making IMPACT a programme that belongs to us all. The ambition is to connect more and more colleagues, by keeping the programme central in our core activities and making the initiatives we carry out tangible and visible.
