AUTOMOTIVE
Carzone.ie joins the Mediahuis family
In October, Carzone.ie, Ireland’s leading site for buying and selling new and used cars, became part of the Mediahuis group.
Headquartered in Dublin, Carzone.ie has succeeded over the years in becoming a specialist, top-of-mind premium brand. Its acquisition therefore strengthens Mediahuis’ strategic position in the digital car market in Ireland. Within this market, the Mediahuis Marketplaces portfolio already includes CarsIreland, a provider of websites and technology solutions for the Irish car industry, and Cartell.ie, the leader in the local market for vehicle history checks and innovative vehicle data and analytics solutions.
The acquisition of Carzone.ie is a continuation of Mediahuis’ strategy to increase its lead in markets where it already has a solid base. Optimising the group’s scale and synergy helps it to improve products through shared technology and innovation. Mediahuis thus aims to further maximise growth opportunities for Carzone.ie.
AUTOMOTIVE
AMV continues to grow strong
Never before have two media companies, Mediahuis and DPG Media, teamed up for market leadership in the automotive domain. And with great success! Since the start of the joint venture in 2019, Automotive MediaVentions (AMV) has realised 30% more advertisers and visitors on AutoTrack.nl and 81% more users on Gaspedaal.nl. The unique combination of the two brands allows AMV to display the largest Dutch car offering and cater to all buyers’ needs. With two completely revamped apps and a rebranding of Gaspedaal.nl, AMV is fast realising its goal of helping consumers quickly and easily find their next car.
HOUSING
New look for Jaap.nl
Jaap is the second-largest real estate platform in the Netherlands, offering a solution to both house-hunters and sellers with its website and app. 2022 was marked by a total revamp for Jaap.nl, as it was absorbed into the Zimmo group and given a rebranding. A new real estate platform, a new app and a fresh look-and-feel were created in a short time. With innovative features such as Woningwaardehulp, a tool for calculating property values, Jaap makes the complex Dutch property market transparent to consumers.
HOUSING
Two firsts for Zimmo
In spring 2022 property website Zimmo was the first in Belgium to launch a Multiple Listing Service or MLS. The basis of the system is the Multilist platform, where estate agents and property developers can exchange information about homes. MLS also facilitates the sharing of commissions between the sales agent and the broker who provides a buyer.
Then, in the autumn, Zimmo achieved another first, the only one of its kind in the world. For the first time, a physical property was offered for sale along with its digital version in the Metaverse. Zimmo wants to explore innovations and technologies based on their potential.
HOUSING
Skenariolabs predicts the future of sustainable property
In spring 2022, Mediahuis announced its investment in Finland’s Skenariolabs, a start-up that uses data and artificial intelligence to predict the future of sustainable property. Skenariolabs helps property owners, portfolio managers, banks and insurance companies to make better decisions. It does this by offering a platform that objectively, transparently and accurately presents risk and valuations and requires only limited initial data.
The investment in Skenariolabs is Mediahuis’ first in the property technology market. This sector has significant growth potential and aligns with the existing property marketplaces in the Mediahuis portfolio, notably Zimmo in Belgium, Jaap in the Netherlands and Wortimmo in Luxembourg.
RECRUITMENT
Double-digit growth for Jobat
Jobat owes its strong double-digit growth in 2022 not only to the growing labour market. More than ever, the leading platform for recruitment, employer branding and job events is focusing on innovative solutions for both employers and candidates.
A striking example of this is Jobat Smart Recruitment, which uses unique profile data from Mediahuis and DPG Media’s news brands, among others, across a broad media network of more than 50 websites. This AI-powered technology deploys the highest-performing mix of channels, with one goal: generating as many high-quality applications as possible at a competitive price. It’s the only technology of its kind in Belgium.
Jobat Smart Recruitment allows employers to approach both active and passive jobseekers with a concrete job offer or with a campaign that highlights their brand.
Within Jobat, the passionate EBC Studio team creates unique employer stories – a concept that’s increasingly in demand. Jobat’s enhanced team is there to help its customers find the perfect matches every day, further growing its already doubled 2022 turnover. A success story with an assured sequel!
COMPARISON
Solid Irish position in online comparison
With the acquisition of Switcher.ie, Mediahuis takes a solid position in the Irish online comparison market. Switcher.ie is a leading price comparison website for for broadband, energy, telecoms, loans and mortgages. The platform helps consumers make smart financial decisions: a popular service as the crisis pushes up the cost of living. Over the past year, Switcher.ie helped nearly 60,000 households change suppliers and save money. The acquisition enables Mediahuis to grow further in the online comparison market in a sustainable way.
Editing and coordination Maud Dekker, Frank Jaspers, An Steylemans Final editing Sally Tipper
Photography Management Committee Lars van den Brink
Graphics Pepijn Barnard
Graphic design Nandan Lemmers, Yannick Mortier Art direction Anne-Marije Vendeville | www.mediahuis.com | 2023
